2024 is just around the corner, and the good news is that you don't have to wait to get a head start. You can implement these 5 PPC improvements right now!
Oct 31 2023 • 2 mins Read
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2024 is just around the corner, and the good news is that you don't have to wait to get a head start. You can implement these 5 PPC improvements right now!
Oct 31 2023 • 2 mins Read
In today's fiercely competitive online landscape, creating landing pages that truly resonate with your audience is the key to success. This comprehensive guide is your trusted companion on the journey to crafting landing pages that not only meet but exceed your goals. We'll start by helping you pinpoint those crucial objectives, followed by tailoring your landing page to connect with the right audience on a personal level. You'll discover the art of artfully communicating your unique value proposition, all while incorporating design elements that captivate and engage your visitors.
Sep 22 2023 • 5 mins Read
In recent years, Progressive Web Apps (PWAs) have gained popularity due to their benefits in terms of accessibility, speed, and engagement. With PWA software development, businesses can offer a mobile experience that functions like an app, without needing to install or download anything onto your device. In this article, we'll explain what PWAs are, how they work, and how they can benefit your business.
Sep 12 2023 • 7 mins Read
Writing for marketing and writing for user experience (UX) are two distinct types of writing that serve different ends. They are often confused because they both work with the written word and are communication skills. This is not to say that there’s never overlap or complementary confluences, but mostly they’re two very separate styles of writing.
Each style of writing can be defined and dissected according to its purpose or goal. Below we’ve outlined the main processes in writing for UX vs marketing writing.
Aug 28 2023 • 5 mins Read
What outcomes do you aim to achieve through your marketing campaigns? How you respond to that question will likely determine whether you favor brand marketing techniques or performance marketing. In this article, we'll look at the similarities and differences between these two marketing concepts. We'll also explain how your business can best utilize them to propel growth and success.
Jul 26 2023 • 4 mins Read
As we navigate the ever-evolving landscape of digital marketing and SEO, the value of innovative tools cannot be overstated. Whether striving for better audience engagement or superior SEO insights, the right free tools can be game changers. This article explores six resources that could revolutionize your digital strategy.
Jul 18 2023 • 2 mins Read
In today's rapidly evolving digital landscape, data has become the lifeblood of decision-making. But raw data alone is not enough to drive meaningful insights and engage audiences. Enter the world of data storytelling and buttonless user interfaces, two powerful trends that reshape the way we interact with information.
Jun 19 2023 • 5 mins Read
Rumors are swirling about potential tweaks to Google's search ranking algorithm for May 2023. It all began in early May—reports of similar fluctuations on the 10th, 17th, and 22nd. Despite the frequency of these alleged updates, an air of mystery remains. Even popular Google rank-checking tools need to be made aware of the change.
Jun 1 2023 • 3 mins Read
Edge Computing is a distributed computing paradigm that brings computation and data storage closer to the location where it is needed, typically at the "edge" of the network (including devices such as sensors, smartphones, and other Internet of Things (IoT) devices). Edge Intelligence architecture is a design framework that performs intelligent processing of this data and is commonly used to enable real-time decision-making and reduce the need for centralized processing and storage. Processing data at the edge of the network, closer to where data is generated, has multiple benefits. For example, it reduces latency, improves performance, and enables more efficient use of network resources.
May 17 2023 • 5 mins Read
Pixel506 is proud to celebrate International Girls in ICT Day on Thursday, April 27th. This day aims to raise awareness about the underrepresentation of women in Information and Communication Technologies (ICT). It also aims to encourage more girls and women to pursue careers in this field.
This article highlights the importance of women in the ICT industry. It also features some of our exceptionally talented female team members creating positive impacts for our company and clients.
Apr 25 2023 • 4 mins Read
Google Analytics 4 (GA4) is the latest iteration of Google Analytics, offering new features and updates to help businesses gain insights into their website and obtain more accurate measurements. However, transitioning to GA4 can be challenging, particularly if you are accustomed to the older version of Google Analytics. In this article, we'll provide you with a 6-step checklist to make the transition to GA4 seamlessly.
Apr 12 2023 • 3 mins Read
As the world's most widely used search engine, Google is constantly updating its search algorithm. While these updates are necessary to improve the user experience, they can impact website ranking and the visibility of businesses online.
Staying on top of Google's algorithm updates is daunting but essential to stay competitive. In this article, we will explore some of the most recent Google Algorithm updates and discuss their implications for businesses.
Apr 12 2023 • 5 mins Read
If you're looking to improve your UI/UX design process and deliver an exceptional user experience, combining the power of ChatGPT with a professional UI/UX design company can yield impressive results. By utilizing the insights offered by ChatGPT, you can streamline your workflow and gain valuable insights into your user base.
In this article, we'll delve into the benefits of leveraging ChatGPT alongside a professional UI/UX design team, and how this combination can take your design process to the next level.
Apr 12 2023 • 6 mins Read
In today's fast-paced business world, companies need to leverage the latest technologies to stay competitive. Two technologies that are making a significant impact on businesses are cloud-native computing and natural language processing (NLP). In this post, we will look at how these technologies can work together to create an immediate ROI for businesses. We'll explore their benefits as well.
Apr 4 2023 • 7 mins Read
In today's digital landscape, staying ahead of the curve is more critical than ever. To maximize the potential of ChatGPT, leveraging powerful tools is essential. These tools can empower you to unlock the full capabilities of ChatGPT, enabling you to gain a competitive edge and stay ahead of the game. Don't let your business fall behind, read on to explore the ultimate toolkit and let us equip you to succeed with ChatGPT.
Mar 29 2023 • 5 mins Read
The digital analytics world is constantly changing. It is essential for businesses to succeed online. They must stay up to date and be willing to adapt. Google Analytics 4 (GA4) has recently been introduced. It has many new features and capabilities. This shift in understanding user behavior provides new possibilities. However, it also raises questions and uncertainties that require clear guidance. That's where we come in.
Mar 27 2023 • 4 mins Read
Natural Language Processing (NLP) is revolutionizing the way computers interact with human language. It's the bridge between humans and computers that enables them to understand and generate human language. In this post, we'll introduce you to the exciting world of NLP. We will cover the basics and more advanced topics. We will also explain how NLP is being used in real-world applications, and what the benefits are.
Feb 27 2023 • 9 mins Read
Cloud-native computing is transforming business operations and enabling them to be more responsive to the changing needs of their customers. Companies can build and deploy applications more quickly, and easily scale up or down to meet changing demand. In addition, cloud-native computing provides businesses with greater cost efficiency and improved security. This makes it a valuable consideration for any business looking to modernize its IT operations and stay competitive in today's market.
Feb 27 2023 • 7 mins Read
How much traffic can Node.js handle? The question is a good one especially given how popular Node has become and how well-known it is for its rapid responses and low latency. Let's dive in to find out more about just how fast Node.js is, and how it handles concurrent requests.
Jan 26 2023 • 7 mins Read
You know the feeling―you have written a blog or web page and are ready to share it with the world. Now all you need to do is come up with an appealing title and description for search engine result pages that will make people click through and visit your site. This blog dives into the importance of title tags, explains how to create titles that get you noticed and read, and shares the benefits of hiring a nearshore company to do your SEO tasks for you.
Jan 19 2023 • 7 mins Read
Are you worried that the looming recession will hurt your business, or even worse, ruin it? You're not alone. As the global economy continues to struggle, more business owners are feeling concerned about keeping their organizations afloat. In this article, we explain why your businesses should continue their marketing and branding efforts during a recession, and how nearshore outsourcing your search engine marketing efforts will help you to save money.
Jan 12 2023 • 7 mins Read
Communication problems between SEOs and developers have been costing businesses time and resources. This could be avoided by working together and keeping a good relationship. In this article, we’ll explain how you can use guidelines to reduce or even eliminate these common problems.
Jan 4 2023 • 9 mins Read
Building powerful, modern web applications requires improved architectural design. This blog describes a performance checklist when facing issues related to the critical rendering path for optimizing front-end performance.
Dec 29 2022 • 3 mins Read
Writing good meta descriptions can be hard when you don’t have any guidance or support, but it’s too important to ignore or neglect. With the right meta tags in place, search engines can better read the information your web pages hold, which leads to higher positions on search engine results pages. In this article, you will learn how to create meta descriptions that drive traffic and inspire clicks.
Dec 21 2022 • 11 mins Read
In a previous blog post, we addressed what Node.js is, a bit about how it functions, and if and when it might be the right programming language for your application development. But how can you increase application performance? We have seven solutions for improving the performance of Node.js at scale.
Dec 15 2022 • 13 mins Read
The continued uncertainty of the economic landscape is making businesses adjust budgets and scale back. Putting a temporary stop to search engine marketing efforts is an option to cut costs, but it’s not a recommended practice. An alternative strategy to save on costs and recession-proof your business is to nearshore some of your digital marketing efforts. You will save time, money, and resources while increasing your company's online visibility
Dec 9 2022 • 6 mins Read
The front-end is the first thing a user sees when operating an app or website. As a result, front-end performance is one of the most important factors in a potential customer's decision to stay or leave. Improve your website or app performance with these three approaches.
Nov 30 2022 • 3 mins Read
Front-end performance boosts and optimizes digital marketing efforts. This blog outlines techniques and best practices for ensuring a positive user experience, and the benefits of having front-end performance and marketing strategies working together.
Nov 25 2022 • 3 mins Read
Increasing prices of oil and basic commodities fill news cycles, not just in the United States but across the world. The global economy, still reeling from the ill effects of the pandemic and Russia’s invasion of Ukraine, is facing an uncertain future. Experts worry the economy will get worse before it gets better. How can organizations weather the coming storm? Nearshoring is a valuable option for businesses to make it unscathed through a recession―and thrive afterward.
Nov 18 2022 • 8 mins Read
When you’re ready to build an app, you have some serious choices to make. You want to hire a development team that knows the ins and outs of all the different network applications, in order to build the best possible app. This is particularly true if your app is going to need real-time data displays and connections. You will want developers who can work in Node.js. In this article, we will delve into what Node.js is, how it works and why you want Node.js development services.
Nov 9 2022 • 10 mins Read
Digital marketing is like a witch's cauldron—it's got all these interesting ingredients that, when mixed, add up to something magical. Are you ready to step up your marketing game? We brewed up a list of digital marketing techniques to optimize your online presence and maximize customer reach this Halloween season and well beyond.
Oct 24 2022 • 6 mins Read
Digital marketing trends are always shifting and that’s what makes it such an exciting and dynamic marketing space. Read on for 5 trends to watch and incorporate into your digital strategy.
Oct 7 2022 • 5 mins Read
Over the last decade, most companies have complemented their traditional sales and distribution methodologies with digital platforms. Digital commerce offers access to a culture of online experiences and shopping that vary from conventional methods. Becoming a digital brand is not as simple as creating a website; it involves many layers. Each aspect of digital commerce must be done well.
Sep 28 2022 • 7 mins Read
Digital commerce is a growing industry that revolves around the culture of selling and buying online and encompasses the design, marketing, and technology that go into online sales. It continues to play a relevant role as the demands of e-commerce expand. It is no longer enough to set up a shop online and wait for customers to find it. There’s a lot that goes into successful online selling and digital commerce tackles this as an entire ecosystem.
Sep 22 2022 • 7 mins Read
As things change rapidly across the digital media landscape, there’s a trend toward hiring digital agencies. This blog seeks to answer the questions, what is a digital agency, how does it differ from a traditional agency and what does a digital agency offer its clients?
Sep 16 2022 • 7 mins Read
So far this year has seen its share of disruptive innovation across categories and markets. In particular, digital innovations have changed the playing field for digital marketing over the years and more so with the desire for contactless shopping during Covid. As it’s a natural evolution for products and the way they’re promoted to change and grow; disruptive and non-disruptive innovations are certain to continue. Let’s take a deeper dive into digital marketing and game-changing innovations.
Sep 5 2022 • 7 mins Read
Digital transformations are changing the way companies do business. With technology-based tools and digital innovation systems, it’s easier than ever to make a business run smoother and more efficiently. This article will examine the benefits of digital transformation.
Aug 26 2022 • 5 mins Read
For most of us, digital marketing has become an ubiquitous part of our everyday lives. From the moment we wake up until the moment we go to sleep, we are exposed to dozens of advertisements, commercials, and sponsored content. Digital marketing is always evolving and businesses that can't keep up get left behind. This blog will help you gain insight into current trends and future opportunities for your business, as well as actionable tips on how to find a reliable digital marketing partner
Aug 16 2022 • 6 mins Read
En Pixel506, estamos agradecidos de tener mujeres talentosas dentro del equipo que inspiran y ofrecen ideas innovadoras y creativas para impulsar nuestro negocio. Contamos con madres de familia hábiles que trabajan en puestos como SEO, finanzas y talento humano.
A decir verdad, no estaríamos donde estamos hoy sin la dedicación y el compromiso de nuestras Pixelians.
Aug 16 2022 • 8 mins Read
While most may have heard of service marketing, the process of bringing a service to market, not everyone realizes that it’s a whole different science from product marketing. In this blog, we will look into the pillars of service marketing, its characteristics, and recent innovations.
Aug 9 2022 • 10 mins Read
Pixel506 is proud to announce that it has been acquired by 10Pearls, a global product innovation and software development company. Through this acquisition, 10Pearls will deliver on its commitment to providing its customers with expanded digital delivery out of nearshore LATAM offices.
Aug 2 2022 • 3 mins Read
How difficult is it to find a good UI/UX designer? The answer depends on if you do your homework. While finding the right UI/UX designer for your website or app might seem daunting, it doesn’t have to be. There is an abundance of designers for hire, but you’ll want to find the one that will do the best job for your particular needs and project. Not sure where to start? Read on for tips to finding your dream team partnership.
Jul 28 2022 • 7 mins Read
When was the last time you came across a piece of content and felt like it was speaking directly to you? Maybe it was an intriguing podcast, an inspiring post on your social media feed, or a blog that you read from start to finish. If it grabbed your attention, chances are that you either liked, saved, downloaded, or shared it. And that’s exactly what you want consumers to do with your content.
Jul 27 2022 • 6 mins Read
The right prototyping tools and processes can make all the difference in the design and user experience process. With great tools, designers and clients can quickly get a good visual grasp on how a product will look, function and feel to a user. In this article, we will explore how prototyping tools and processes work and offer suggestions for some of the best products on the market currently.
Jul 12 2022 • 7 mins Read
In today's digital world where consumers have an abundance of products and services to choose from, user experience is more important than ever. Regardless of your industry, the competition is high. So when launching a website, application, software, or other digital product, both your user experience and your user interface need to be on point―at all times.
Jul 4 2022 • 7 mins Read
How many times have you downloaded a mobile app only to uninstall it later, disappointed by its performance? When a mobile app is sluggish, unresponsive, or difficult to use, users will delete it and never download it again. So, when designing a mobile app, the end-user should always be top of mind. In this blog, we’ll dive into common UI/UX mistakes that can ruin your mobile app―and how to avoid them.
Jun 22 2022 • 5 mins Read
Nearshoring is a popular way to outsource work particularly in the software development field. This article examines the definition of nearshoring, why it works and then explores the advantages of the technical development process with a nearshoring business.
Jun 13 2022 • 6 mins Read
When building a website, mobile application, or software product, the goal should always be to launch an effective, visually appealing, and intuitive user experience. A poor design or disappointing user experience can make your product appear outdated, unprofessional, and even less trustworthy. With the right UI/UX designer and front-end developer on board, you can create end products that will increase your wow-factor and convert leads into sales.
May 25 2022 • 10 mins Read
You get it—nearshoring is the solution for staying on par with your company's needs without the headaches of recruiting, hiring, and training new employees. By outsourcing your software development or business operations to a company in a nearby country, you can save time, money, and energy without having to compromise on talent, quality, and security. In short, the benefits far outweigh the cost. That is, as long as you have the right partner.
May 17 2022 • 6 mins Read
You have a project and you know you need a team to work on it. What do you do next? How do you find the right people that can work within your budget and help you meet
your goals? Nearshoring just may be your answer!
May 12 2022 • 6 mins Read
SaaS companies understand the constant need to improve software. Their software designers and engineers must continuously focus on upgrading and innovating to stay ahead of the competition and meet the growing demands of customers. Nearshore outsourcing can help keep up with that demand.
May 2 2022 • 6 mins Read
On Thursday, April 28th, Pixel506 celebrates #GirlsinICT, drawing attention to the critical need for more women in ICT roles. Meet some of our female heroes!
Apr 28 2022 • 10 mins Read
Outsourcing is a growing choice for many companies, large and small, that seek to achieve goals, create new products and revolutionize industries. This article explores why companies choose to use a specific type of outsourcing: nearshoring for software development needs.
Apr 20 2022 • 5 mins Read
If you’re considering nearshoring but having a few jitters about using a company that isn’t in your home country to help complete your project, relax. This blog article is dedicated to examples of successful nearshoring partnerships and we tell you what to look for in a partnership to make sure that you achieve your goals. But first, let’s start with the basics.
Mar 31 2022 • 8 mins Read
These days, user experience services (UX) is critical to the success of both websites and mobile applications. Without a well-thought-out UX design, potential customers might opt out before you’re even able to show them just how great your company, service, or product is. By improving your user experience, you can usher more customers through the checkout process and increase revenue. So, ask yourself―is your user experience keeping up with today’s digital world?
If you are familiar with the word or abbreviation but don’t know exactly what UX means, or why it is important for your organization to consider, we recommend that you first read ‘What Is User Experience?’ before proceeding with this article.
Mar 22 2022 • 5 mins Read
When looking to partner with a Nearshore organization, more and more US businesses are looking to Costa Rica. There are several key reasons why Costa Rica is a leader in nearshore development resources. Read on to learn why doing business with Costa Rica is a no-brainer.
Mar 18 2022 • 8 mins Read
You've likely heard about search engine marketing services (SEM), but do you really know what makes it a foundational component of any digital marketing campaign? In this article, we’ll explain the differences between SEM services and SEO services, why it’s important to optimize both, and how you can track the success of your campaigns.
Mar 8 2022 • 4 mins Read
Why you don’t want to skip thorough testing of your app before launch
Mar 1 2022 • 6 mins Read
If you run an eCommerce business but you're not fully utilizing your content capabilities yet, you might be missing out on brand awareness, traffic, and leads. This blog explains why content marketing is important to your business, how to create valuable content, and what you need to get started today.
Feb 22 2022 • 7 mins Read
While there are many benefits to including your business in online directories, it pays to do your due diligence and find the directories that will most benefit you before investing time (and possibly money) in their services. Read on to learn more about what to expect from online directories and the benefits.
Feb 15 2022 • 9 mins Read
Performance marketing services, a comprehensive term that refers to advertising programs in which advertisers pay only when a specific action is completed, has become a key component of many successful business growth strategies. However, if you want to use performance marketing for your business, you will first need a concrete plan with actionable steps, effective tools, and specific goals.
Feb 11 2022 • 6 mins Read
Original creative content is a big part of an overall marketing strategy for most businesses. So how can you make the most of your content and drive traffic to your site through search engine optimization (SEO)?
One of the main reasons that businesses invest in content marketing strategies is it creates better SEO rankings. SEO is an invaluable tool that raises brand awareness and can drive users to a business’ site before its competitors. Content marketing plans generally include articles and social media posts that engage users creating connections that eventually lead to sales. Let’s take a look at 5 key factors that make for SEO-favored content.
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Connected TV has emerged as the space TV advertisers want to be as subscribers leave traditional cable TV setups and shift toward Over The Top TV (OTT) and Connected TV (CTV) devices. Learn about the advantages of working with these new platforms and how to pick the best option for your business to connect with your audience.
Jan 28 2022 • 6 mins Read
Artificial intelligence has a role to play in many technological advancements. It’s also used in marketing, specifically in search engine optimization. Generating personalized content based on data is one of the primary functions of AI within the scope of SEO. Read on to learn more about how AI is changing the landscape of SEO through data analysis and content marketing.
Jan 21 2022 • 7 mins Read
By the end of 2022, leading browsers, such as Chrome and Safari will no longer support third-party cookies and this type of data tracking. This is in response to consumer demands for more control over their data and how it is shared. As a result, search engines are eliminating cookies. But what does this mean for marketers who rely on cookies to personalize advertisements? How can advertisers pivot to meet the changing digital marketing landscape?
Jan 14 2022 • 8 mins Read
Nearshore digital marketing is the exciting frontier of marketing that is constantly changing and adapting to meet advertiser and consumer needs. In this post we examine new technologies and ideas to jump start your marketing for the new year.
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In the ever changing landscape of SEO, Google has recently added new metrics that it will be using to rank pages. Google’s latest addition involves measuring a page’s overall user experience (UX) by taking into consideration some basic functions that impact UX. These functions fall under the header of Core Web Vitals.
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When it comes to user interface principles and best practices, there are some definitive things to be aware of that will make for an award-winning design. User interface (UI) design is a unique form of design. It’s not the same as user experience (UX) design, although the two are often confused. For more on this difference see our blog post: What is UI/UX and What is the Difference Between Them.
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In this guide we’ll explore what user interface (UI) design is, its uses and benefits, what UI developers do and how to find the right UI partner for your project or business.
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Quality assurance is an essential part of software development. Without it, chances are your software won’t function properly due to possible bugs, glitches, or other issues. A malfunction in software can lead to major consequences for your company’s reputation and its ability to retain users. How well is your company’s quality assurance process working for you?
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Are you working remotely as a UX designer services? If so, you have probably found that there are many advantages of working remotely; you dictate your own hours, you can work from anywhere in the world, and you are able to tap into a global client base. However, working remotely as a UX designer can also bring challenges. At Pixel506, we provide strategies for planning and conducting remote UX work.
Jul 16 2020 • 7 mins Read
What is voice interaction? Well, it’s the biggest UX challenge nowadays. No doubt voice interaction power is here to stay. Read more.
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In this article, we are diving into digital marketing techniques and strategies that drive sales in eCommerce. eCommerce stands for electronic commerce and refers to a business model where you buy and sell products online. Like all other business models, eCommerce has its own unique set of requirements when it comes to successful online marketing. Let's explore what they are and how you can harness these techniques to your advantage.
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As the world, the economy, and business, in general, are facing COVID-19, we cannot stop, but rather create new strategies for our clients to feel the security of the services we provide.
Mar 31 2020 • 4 mins Read
User experience services – also known as UX for short – is defined as the totality of the end-user's perceptions as they interact with a product or service. In today's digital world, UX is one of the key pillars of digital design. Websites and mobile apps need to be not just visually appealing, but above all, they need to be intuitive and tailored to users’ needs. There is a wide range of UX/UI tools out there that can help your business increase loyalty. Here is how it works.
Mar 30 2020 • 7 mins Read
How long has it been since you updated your website? We give you some recommendations that can really improve your digital presence.
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Design thinking begins with creative and innovative human-centric problem solving. It’s helping people solve problems in new and engaging ways that think outside of the box to achieve unprecedented results. UX (user experience services) is a field that is also user-oriented and seeks to design product solutions that empower the user. Let’s take a deeper dive into how these two domains overlap and even assist one another.
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Digital transformation is one of the pillars of a successful digital strategy. It’s the process of using digital technologies to modify existing or create new business processes and customer experiences to meet changing requirements. We are sharing 5 examples of how businesses can unlock success in digital transformations. From harnessing big data, to the integration of strategic apps and online processes, to personalized communications and campaigns ― this is how you should be doing business. But keep in mind digital transformation is a journey.
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Trust is a strong asset, both in personal relationships and in business. When you trust someone, you feel certain that this person will support you and look out for you. If this person were to let you down, a feeling of mistrust would develop. It works the same way for companies. As soon as a company triggers feelings of distrust, consumers will be hesitant to do business with them. You want your brand to give off trustworthy vibes―through your actions, words, and design.
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