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Top 3 approaches to improve Front-end Performance

1. Static Rendering (using Static Sites Generator tools)

Static rendering technique builds all pages into HTML documents by fetching data from a content source and transforming it into a ready-to-serve website. This approach is good for building microsites, landing pages and websites with no user-generated content.

2. Server Side Rendering (SSR)

Instead of rendering the web site pages each time a request is made, they can be rendered only once, up front, during the build process. Content stored on a server (usually in a CMS) is dynamically transformed into content that can be displayed on a browser.

The user's request is processed almost immediately, giving the user access to the page very quickly. In addition, this fast load time improves the site or app’s search engine ranking.

This approach is useful if a website will be content-heavy. Digital web-based products are usually built with SSR.

3. Client Side Rendering

Client side rendering is an approach that involves content rendering in the browser. Rather than fetch all the pre-rendered content from the server side, CSR uses HTML documents that include JavaScript to render the site. 

As a result, pages don't need to be reloaded on each request to the server. Only pages with changed content are rendered again. Websites or web apps with complex UI and advanced features are good candidates for implementing client side rendering.

Factors to consider while selecting a front-end performance approach and why it matters for your website?

These approaches are very good options for building modern digital-based products. Business and developers need to choose different options for ensuring a better impact of frontend performance on digital marketing strategies. The following factors are important to take into consideration 

- Security

As modern websites and web applications change rapidly, front-end developers must not only consider performance, but also security. Static-generated sites only comprise static files and since those files are rendered in advance, the infrastructure involved in serving them can be simplified and reduce vulnerabilities to a minimum.

- Scalability

Due to fast-changing technology it's essential to choose frameworks and tools that offer flexible development capabilities to enhance, expand, configure and easily customize your product. 

- Support

A big community and state-of-the-art development tools are a good indicator that the technologies used have a stable support system now and into the future.

- Search engine optimization

If the website or web application needs a fast initial load and to be navigable from the get-go, SEO should be one of the main priorities to consider when choosing one front-end approach over another. 

The best approach will always be the one that most closely fits your business needs.

About Pixel506

Pixel506 is an award-winning nearshore agency that helps U.S.-based companies succeed in the digital world. We are in the business of software development, web design and development, digital marketing, and mobile application development. 

We could tell you how many years we have been around or how much our team has grown during those years, but what matters most is what we do best―designing, developing, and delivering quality digital solutions that help drive businesses forward.

Fill out this form or email [email protected] to discover how our secure, scalable, and reliable solutions can solve even your toughest marketing challenges. We look forward to getting to know you and your business over a (digital) cup of coffee.

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