Writing for Marketing vs Writing for UX
Writing for marketing and writing for user experience (UX) are two distinct types of writing that serve different ends. They are often confused because they both work with the written word and are communication skills. This is not to say that there’s never overlap or complementary confluences, but mostly they’re two very separate styles of writing.
Each style of writing can be defined and dissected according to its purpose or goal. Below we’ve outlined the main processes in writing for UX vs marketing writing.