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Industry Context

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The plant-based industry has surged in popularity in recent years.

The global plant-based foods market is expected to grow by $21.46 billion during 2022-2026, accelerating at a compound annual growth rate of 12.25% during the forecast period.

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Client Challenge

Shiru is a highly innovative biotech company that leverages machine learning, bioinformatics, and precision fermentation to identify and create functional, sustainable ingredients for the plant-based industry-but their website did not reflect that.

The three main issues with their website were related to:






User Experience

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First steps included an inventory of Shiru’s existing website and a series of interviews with their team.




The client is pleased with the website's look, feel, and functionality, praising its improved UI/UX and increased search engine rankings.

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The new website reflects the high-tech and professional image of Shiru.

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Quality design, informational content, and strong user experience resonates throughout the website.

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“I would like to thank you so much for the amazing website we launched. We are receiving incredible feedback from both internal and external users. Honestly, we are so proud of what has been achieved, and doubly so as we know how much work was involved. I have been extremely impressed with the quality of work of the whole Pixel team and it has been a pleasure working with you.”

Julian Lewis

VP of Business Development

Success Stories

McDermott, Will & Emery

This strategy and its implementation were so successful that MWE swooped up the majority of the categories including the overall title of #1 Global Legal Website for 2020.

Read Case Study
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