McDermott, Will & Emery
MWE.com Recognized as #1 Global Legal Website
McDermott, Will and Emery Legal received the honor of the #1 Global Legal Website for 2020 from AM Law Global Website Report, blowing the competition out of the water by winning first place overall and also beating the competition in 71 individual categories.
CHALLENGE
How did a Single Law Firm Clean Up at the AM Law Global Website Report Awards?
They hired Pixel506. We’re a smart, boutique software agency that not only understands software but also merges technologies like UX (user experience) with cohesive branding strategies and business acumen.
Tell us your challengeSOLUTION
“Starting in 2018 MWE Contacted Pixel506 to Help Them Create a Web Platform that Would Incorporate the Law Firm’s New Branding Strategy.”
For over 9-months Pixel had a dedicated team of engineers, user experience and content experts, who worked closely with MWE building a website strategy and platform with a unique approach. MWE released its new website that was built for scale with secure infrastructure, and was also notably geo-specific in its content across 18 countries and in 5 languages.
RESULTS
Pixel Created a Structure that Focused on People First for MWE.
We took a look at the amazing array of backgrounds and specialties that created the legal teams at MWE and decided to showcase them as the backbone of the company. This approach created a feeling of trust, intimacy, and personalization within the complex legal system.
Strategy
01
Clear User Experience
Strategy based on search.
02
Brand Positioning
In relation to its people, services, and thought leaders.
03
Content-first Strategy
Strategy, using existing content to take advantage of the influence of publications.
04
Brand Personification
Through ‘Human Interaction’, using images and information that generated empathy, community and a sense of belonging.
05
Approachable
Showcase individual attorneys to make the firm approachable.
06
AWS Infrastructure
Creation of an AWS infrastructure that will allow continuous integration and delivery for years to come.
07
Mobile Optimization
Optimization for Mobile.
08
SEO Optimization
For large scale publishing and distribution.
“Combining our personal passion with industry and legal prowess to deliver for you every day.”
Recognitions
01
Best Ranked Legal Site in the U.S.
Top Ranked Legal Site in the U.S.- AM Law Global Website Report.
02
Searchability
The site was recognized for its outstanding site search, professional profiles and mobile convenience.
03
UX/UI
We re-organized existing content to create a user-friendly, easily navigatable UX/UI experience.
04
Infrastructure
Created through ‘human interaction’ and used images and information that created empathy, community and a sense of belonging within the firm and its clients.
05
Content Structure
Showcased individual attorneys to make the firm personable and approachable
06
Search Engine Optimization
Created an AWS infrastructure that will allow for continuous integration and delivery for years to come.
07
Showcasing Lawyers
We approached the site as an opportunity to showcase the talented individuals who work at MWE. Optimization for Mobile.
08
Built for Scale Using CICD
We employed continuous integration and continuous delivery techniques.
RESULTS
Pixel and MWE Have Continued Their Working Relationship
Pixel has become an extension of their team, still working together on a daily basis. We are proud of the work we’ve created with MWE and we are honored and humbled by the recognition this project has received.